Boston | September 22, 2016
Citi Performing Arts – Wang Theatre, 270 Tremont St, http://www.citicenter.org/

Come to iConic:Boston a hard-hitting one day event, presented by Inc. and CNBC, to connect with fellow visionaries and provocateurs, ignite new ideas and be inspired by today’s biggest business icons. Every minute and every session will challenge you to overturn conventional thinking and revolutionize the way you do business. You will discover what it takes to build a lasting brand, get tips on redefining your relationship with your customers, hear strategies on how to compete with giants, learn how to ignite change in your company and community and so much more!

SPEAKERS
PaulEnglish
Paul English
Lola
Koch
Jim Koch
Samuel Adams
lifeisgood
John Jacobs
The Life is Good Company
CurtRichardson
Curt Richardson
Otterbox
kind
Daniel Lubetzky
KIND
Rice
Julie Rice
SoulCycle
price-2
Dan Price
Gravity Payments
ringleman
Danae Ringelmann
Indiegogo
Cutler
Elizabeth Cutler
SoulCycle
Greg Glassman, CrossFit
Greg Glassman
CrossFit
bryn
Bryn Mooser
RYOT
wagner
Todd Wagner
The Charity Network
eric
Eric Schurenberg
Inc.
tyler
Tyler Mathisen
CNBC
KateRogers
Kate Rogers
CNBC
Jim
James Ledbetter
Inc.
DavidWhitfordHeadShot_67826
David Whitford
Inc.
PaulEnglish
Paul English

Paul is a co-founder of Lola, an on-demand, personal travel service powered by humans and AI. Previously, Paul was CTO of KAYAK, a travel company he co-founded in 2004, took public in 2012, and sold to Priceline in 2013. Paul is also cofounder of Summits Education, an organization that is building education systems in rural Haiti. Summits operates a network of 41 schools in Haiti’s Central Plateau, employing over 300 educators, and serving 10,000 students. Paul grew up in Boston and went to Boston public schools until he studied music and computer science at UMASS Boston. (As you can guess, Paul is a Boston Red Sox fan, and his accent gets worse in bahs.) Paul is also the subject of Tracy Kidder’s book A Truck Full of Money, published by Random House on 9/20/2016.

Koch
Jim Koch
brewer and founder, Samuel Adams; chairman, The Boston Beer Company; and author of Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

Jim Koch is the founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager and author of Quench Your Own Thirst. Thirty-two years ago, Jim began brewing Sam Adams Boston Lager in his kitchen, and sparked the craft beer revolution. Today, Samuel Adams is the leading craft brewer in the country, and has won more awards for its innovative beers than any other brewery in the world.

CurtRichardson
Curt Richardson
founder and chief visionary officer, Otter Products

Since the 1980s Curt Richardson has owned several companies in the tooling and molding industry, where he developed an intimate knowledge of manufacturing and supply chain. In 1998, from that knowledge and expertise he created OtterBox® — a line of waterproof, crush proof boxes popular among water sports enthusiasts. Leveraging a set of core values and the principles of E-Myth, Richardson cultivated OtterBox for growth by installing strong systems and processes and by putting the customer at the center of all decisions. At the same time, he instilled a culture of innovation, passion and integrity to create an award-winning company culture. Richardson served as CEO of OtterBox until September 2012, when he transitioned into the role of chairman.

kind
Daniel Lubetzky
founder and CEO, KIND; and author, Do the KIND Thing

Daniel Lubetzky founded KIND Healthy Snacks in 2004. Today KIND is available at more than 150,000 retailers and is among the fastest-growing snack companies in the nation. Through the KIND Movement, it has inspired more than one million acts of kindness amongst its community. Lubetzky is also the founder of PeaceWorks Inc. and the PeaceWorks Foundation’s OneVoice Movement as well as the co-founder of Maiyet. In 2015, President Barack Obama and Commerce Secretary Penny Pritzker named him a Presidential Ambassador for Global Entrepreneurship (PAGE).

Greg Glassman, CrossFit
Greg Glassman
founder and CEO, CrossFit

Greg Glassman is the founder and CEO of CrossFit, a strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, moms, dads, grandmothers and hundreds of other elite and professional athletes worldwide. Glassman was an elite level gymnast and athlete all his life.  In 1995, he began training officers at the Santa Cruz Sheriff’s Department.  In 2001 Glassman started crossfit.com and began affiliating gyms under the CrossFit name. Today there are over 13,000 independently-owned CrossFit affiliates in over 130 countries, and the annual CrossFit Games, which attracted 273,000 participants in 2015, are televised on ESPN.

Rice
Julie Rice
co-founder, SoulCycle

Julie Rice and her partner Elizabeth Cutler founded SoulCycle on the belief that fitness should be inspiring. Their vision of a motivational 45-minute indoor-cycling workout combined with a chic branded environment, and “above and beyond” customer service came to life in 2006. Today, SoulCycle has 47 locations nationwide, with plans to open over 55 studios worldwide by 2015. Julie has been honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014, and SoulCycle was voted one of the World’s Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company. In 2015, Julie was voted one of Fast Company’s Most Creative People in Business.

Cutler
Elizabeth Cutler
Co-founder, SoulCycle

Elizabeth Cutler and her partner Julie Rice were determined to find an alternative to the fitness routines that felt like work. In 2006, they created SoulCycle, a workout that combines inspirational coaching with high-energy music and a full body workout on the bike. Today, riders of all ages have responded to the SoulCycle cardio party with over 60,000 people riding at SoulCycle every week. Elizabeth was honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014, and SoulCycle was voted one of the World’s Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company. In 2015, Elizabeth was voted one of Fast Company’s Most Creative People in Business.

lifeisgood
John Jacobs
Co-Founder and Chief Creative Optimist, The Life is Good Company; and co-author, Life is Good: The Book

John Jacobs is co-founder and Chief Creative Optimist of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. John and his brother Bert launched their business with $78 in their pockets, selling T-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

ringleman
Danae Ringelmann
co-founder and chief development officer, Indiegogo

As Indiegogo’s Chief Development Officer, Danae is focused on driving total customer satisfaction and steering the company’s employee culture and value initiatives. Prior to Indiegogo, Danae was a securities analyst at Cowen & Co. where she covered publicly traded entertainment companies. Danae also focused on cable network, NFL, newspaper and hedge fund clientele while at JPMorgan’s Investment Bank and Private Bank. In September 2013, Danae was named one of Fortune’s “40 Under 40.” She recently testified before the United States House Small Business Subcommittee on Investigations, Oversight and Regulations on “Financing America’s Small Businesses: Innovative Ideas for Raising Capital.”

price-2
Dan Price
CEO and Founder, Gravity Payments

Dan Price captured headlines around the world after implementing a $70,000 minimum wage at his company, Gravity Payments. This move has sparked a national debate on the purpose of business and leadership responsibility. Price’s 40-year goal is to be a small speck of sand in the revolution where business ceases to be about profit and greed to one that is about values and serving others. Today, more than 13,000 businesses across the country trust Gravity Payments to save them millions in fees and hours in frustration by making it easy to accept credit card payments.

wagner
Todd Wagner
FOUNDER & CHAIRMAN, THE CHARITY NETWORK; CEO, 2929 ENTERTAINMENT

Entrepreneur and philanthropist Todd Wagner has made a significant impact across a range of industries including technology, entertainment, and the charitable world. Wagner revolutionized streaming media when he launched Broadcast.com with business partner Mark Cuban in 1995, serving as CEO and later selling the company to Yahoo! for $5.7 billion. He then built a portfolio of entertainment companies spanning content creation, distribution and exhibition with Landmark Theaters, 2929 Productions, Magnolia Pictures and AXS-TV. In 2001 he established the Todd Wagner Foundation focusing on at-risk youth. In his current entrepreneurial pursuit as founder and chairman of the Charity Network, Wagner assists charities with the transition from analog to digital, a long time theme of his career. The Charity Network harnesses the power of celebrity, technology and media to raise awareness and funds for some of the world’s toughest challenges through three leading digital fundraising platforms – Charitybuzz, Prizeo and Chideo – raising more than $200 million for charities to date.

bryn
Bryn Mooser
CEO and co-founder, RYOT

Bryn Mooser is the CEO and co-founder of RYOT, the first immersive media company linking content to action. Recently acquired by AOL for the Huffington Post, RYOT has grown to become one of the most prolific virtual reality and 360° content studios over the past year. Bryn has overseen the production of more than 60 virtual reality films created by RYOT in collaboration with some of the most well-known brand partners in the world.

eric
Eric Schurenberg
president and editor in chief, Inc.

During the four years Eric Schurenberg has presided over Inc., the magazine has seen a 24 percent increase in ad pages and received numerous journalism awards and a National Magazine Nomination for general excellence. Prior to his tenure at Inc., he had leadership roles at Money, Fortune, Business 2.0, the CBS Interactive websites Bnet.com and MoneyWatch.com, and the Goldman Sachs Group’s personal wealth management website, Goldman.com. In addition to hosting Inc. live events, Schurenberg is an occasional contributor to CNBC, MSNBC, and the Today show.

tyler
Tyler Mathisen
co-anchor of CNBC's "Power Lunch" and "Nightly Business Report"

Tyler Mathisen co-anchors CNBC’s “Power Lunch,” one of the network’s longest-running program franchises, as well as “Nightly Business Report,” an award-winning evening business news program. NBR was named Best Radio/TV Show in 2014 by the Society of American Business Editors and Writers.

Photo credit: David A. Grogan

 

Jim
James Ledbetter
Editor, Inc. and Inc.com; and author, Unwarranted Influence

Before joining Inc., James Ledbetter was the opinion editor of Reuters. He was the founding editor of Slate’s financial site The Big Money and deputy managing editor of CNN Money. Ledbetter has published five books, including Unwarranted Influence: Dwight D. Eisenhower and the Military-Industrial Complex.

KateRogers
Kate Rogers
small business correspondent, CNBC Business News

Kate Rogers joined CNBC in September 2014 as a reporter based at the network’s global headquarters in Englewood Cliffs, New Jersey. Rogers covers small business and entrepreneurship for the network, appearing on its Business Day programming and providing daily stories and videos to CNBC.com.

Photo credit: David A. Grogan

DavidWhitfordHeadShot_67826
David Whitford
editor-at-large, Inc.

David Whitford was a senior writer at Inc. in the mid-1990s, and recently returned as an editor-at-large, based in Boston. Between tours at Inc., he was an award-winning feature writer for Fortune and Fortune Small Business. He has written three books about sports, business, and politics, the first of which, A Payroll to Meet: A Story of Greed, Corruption, and Football at SMU, was republished last fall by University of Nebraska Press.

AGENDA
Wednesday, September 21, 2016
3:15 pm
Afternoon Workout Activity (Pre-registration required)
Location: SoulCycle – Beacon Hill Studio - 300 Cambridge St, Boston, MA 02114
Curious to see what all the buzz is about with SoulCycle? Join us for an exclusive, complimentary test ride where you can experience the workout first-hand. And the very next day, SoulCycle founders Elizabeth Cutler and Julie Rice will share their business journey on the Iconic stage. So, think of this as part workout, part research. Let’s ride. Space is limited; must pre-register to attend. No on-site signup will be permitted. Water, towels, and cycling shoes will be provided. Location: SoulCycle – Beacon Hill Studio - 300 Cambridge St, Boston, MA 02114    
6:00 - 8:00 pm
Welcome Reception at the Life is Good Company Headquarters – Presented by T-Mobile
HOSTS: TYLER MATHISEN, CO-ANCHOR, CNBC'S POWER LUNCH AND NIGHTLY BUSINESS REPORT; AND ERIC SCHURENBERG, PRESIDENT AND EDITOR IN CHIEF, INC.
Kick off Iconic at this exclusive pre-conference reception at the headquarters of The Life is Good Company. This is your time to chat, chew, and sip with fellow entrepreneurs and business leaders, senior members of the Inc. and CNBC teams as well as key executives of Life is Good. Space is limited. There is an additional fee to participate. Location: The Life is Good Company – 51 Melcher Street, Suite 901; Boston, MA 02210
Thursday, September 22, 2016
8:00 - 5:00 pm
Registration Open
Citi Performing Arts – Wang Theatre, 270 Tremont St, http://www.citicenter.org/
8:05 - 8:45 am
Networking Coffee Break
Coffee and light breakfast in the Grand Lobby.
9:00 am
Welcome to Iconic 2016: Innovate, Inspire, Ignite
Remarks: Tyler Mathisen and Eric Schurenberg
9:10 am
IGNITE
Do What You Love, Love What You Do
Speaker: John Jacobs
Brothers Bert and John Jacobs took $78, their stick-figure mascot, Jake, and a simple yet powerful slogan and built The Life Is Good Company—a $100 million lifestyle brand committed to spreading the power of optimism. Today, Life Is Good combines its for-profit and nonprofit businesses into a forward-thinking model for success. By sharing his inspiring entrepreneurial story, John Jacobs will help you shape your own journey. Discover how to reinvent a brand without losing what makes it special. Also, learn how to effectively manage multiple bottom lines (i.e., business, brand, people, and community) and what it takes to set a course that will far exceed expectations.
10:00 am
INSPIRE
How to Brew Passion and Craft a Satisfying Vision
Speaker: Jim Koch; Interviewer: Kate Rogers
You could say of Jim Koch that suds were in his stars. A six-generation brewer, he started Boston Beer in 1984 with a family recipe for a "full-flavored" brew from the 1860s. Today, revenue at The Boston Beer Company (maker of Samuel Adams) is just shy of $1 billion. Learn how Koch built a billion-dollar business he loves, why he’s old-school on the importance of selling, and the one thing he believes every startup must do to be brilliant. From creating value to embracing failure to managing growth, this session is a full-bodied brew of Koch’s triumphs, misfires, and advice.  
10:35 am
INNOVATE
No Pain, No Gain: How CrossFit Grew a Fanatical Following
Speaker: Greg Glassman; Interviewer: Tyler Mathisen
A lifelong athlete and elite-level gymnast, the outspoken Greg Glassman revolutionized the fitness industry in 2000 by inventing a whole new way to work out. He has inspired extraordinary brand loyalty among hundreds of thousands of CrossFitters, including professional athletes, elite soldiers, moms, dads, and even grandparents. Glassman will describe his entrepreneurial journey and essential business outlook, which is this: He can do whatever the hell he wants to. Find out how Glassman is building business through community and how CrossFit became a global phenomenon and the fastest-growing sport in America. And learn what it takes to keep any company in the best shape of its business life.
11:10 am
Morning Networking Break
Beverages and a light snack in the Grand Lobby
11:10 am
Meet the Speakers (*books are free while supplies last)
Greg Glassman, John Jacobs* and Jim Koch*
11:45 am
IGNITE
Selling Your Story: Weaving a Narrative into the Fabric of Your Business
Speakers: Todd Wagner, Wagner/Cuban Companies, 2929 Entertainment CEO, Charity Network founder; Bryn Mooser, founder and CEO, RYOT Interviewer: Tyler Mathisen, co-anchor, CNBC’s Power Lunch and Nightly Business Report
Experts say a strong narrative can help your company stand out in a sea of choices. But what makes a great story?  Alongside long-time business partner Mark Cuban, Todd Wagner created a portfolio of entertainment companies focused on content creation, distribution and exhibition. Oscar-nominee Bryn Mooser launched RYOT with the goal of creating “immersive media,” and made headlines with the company’s recent acquisition by AOL for the Huffington Post. Learn from these media masters how to get people to join you – and stay with you – on your journey.  Every business has a story…how will you tell yours?
12:20 pm
INNOVATE
The Culture of Innovation: Go From Founding to Future
Speaker: Danae Ringelmann
So you got funded, you launched, now the hard part -- it’s time to grow the business and scale your skills in order to build a thriving organization. Diversity and values are secret ingredients for handling these transformative efforts and driving innovation. Indiegogo’s Danae Ringelmann explains how authenticity and collaboration are a must to invent any industry. Find out the pivotal moments within a business’ lifecycle where fearlessness is the only way to survive and why empowerment (not just funding) is necessary to go from idea to reality.
12:55 pm
Grab and Network Lunch
Networking lunch is served in the Grand Lobby.
12:55 pm
Connections Lunch: How to Get Noticed by the Media
Join Inc. editors, CNBC on-air anchors, and Iconic speakers including Gravity Payment’s Dan Price for this fun networking lunch. While you connect and converse, learn what editors and producers are really looking for when deciding what to put in print or on-air. Award-winning journalists and media personalities from Inc. magazine and CNBC television network—two of the most respected brands in business journalism—will share best practices and memorable stories. There is an additional fee to participate. Seats are limited.
2:05 pm
IGNITE
An Iconic Conversation: Should Business Strive to Have a Social Mission?
Speakers: Daniel Lubetzky, founder and CEO, KIND; and author, Do the Kind Thing; and Curt Richardson, founder and chief visionary officer, Otter Products; Moderator: James Ledbetter, editor, Inc. and Inc.com; and author, Unwarranted Influence
Increasingly, companies – and the entrepreneurs that create them – tout more than what they make or the services they offer; they craft mission statements and place a keen eye on social responsibility. But how far do you need to take this? Do you need to build a social mission into your business model, or should you focus on building a successful business first and support your social good separately?  Two seasoned entrepreneurs who have each built iconic brands will share their thoughts on the topic and respective business outlook. This is conversation about Profit versus Purpose. What side are you on?
2:50 pm
INSPIRE
Bikes, Branding, and Business: A Conversation with the Founders of SoulCycle®
Speakers: Elizabeth Cutler and Julie Rice; Interviewer: David Whitford
It’s been a wild ride ever since Elizabeth Cutler and Julie Rice steered their vision into the powerhouse venture known as SoulCycle®. Cutler and Rice will describe their entrepreneurial journey and essential business outlook. Find out how this dynamic duo reimagined the fitness business, spun up locations nationwide, and built a personalized experience that stays with you long after you walk out of a SoulCycle® studio. Cutler and Rice took their business to a stage other companies only dream of. Learn when to scale and why, what goes into building a brand people freaking love and, how a quality customer experience can elevate any company…including yours.
3:25 pm
Meet the Speaker: Curt Richardson
3:25 pm
Afternoon Networking Break
Refreshements in the Grand Lobby. Also, stop by Registration to pick up a copy of Do the KIND Thing by Daniel Lubetzky. Books are free while supplies last.
4:40 pm
IGNITE
What I Learned From My Million-Dollar Pay Cut
Speaker: Dan Price; Interviewer: Eric Schurenberg
Dan Price sparked a worldwide frenzy for his novel—some might say crazy—idea: slashing his own salary to pay everyone at his company a fair wage. Using personal anecdotes peppered with practical advice and strategy, Price shares how he launched (and almost lost!) Gravity Payments and opens up about the professional and personal ramifications of his decision, which sparked a national debate. Learn why he believes business is about purpose, not profit. And find out what you can do within your organization to shift the paradigm.
4:45 pm
INNOVATE
Lessons in Tech, Business and Life from a Serial Entrepreneur
Speaker: Paul English, co-founder, Kayak; and founder, Lola Interviewer: Tyler Mathisen, co-anchor, CNBC’s Power Lunch and Nightly Business Report
5:30 - 6:30 pm
Closing Cocktail Reception
Spend your remaining time at Iconic conversing with your peers, Iconic speakers, local business leaders, Inc. editors and columnists, and CNBC reporters and anchors. Grab a bite, enjoy a drink, and continue to make lasting connections and share your thoughts on the Iconic experience during this fun and casual soiree. Cocktails and hors d'oeuvres will be served throughout the evening. All registered conference attendees are invited to attend.
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