Denver | June 15, 2016
Sheraton Denver, 1550 Court Pl, Denver, www.sheratondenverdowntown.com

11Come to iConic:Denver a hard-hitting one day event, presented by Inc. and CNBC, to connect with fellow visionaries and provocateurs, ignite new ideas and be inspired by today’s biggest business icons. Every minute and every session will challenge you to overturn conventional thinking and revolutionize the way you do business. You will discover what it takes to build a lasting brand, get tips on redefining your relationship with your customers, hear strategies on how to compete with giants, learn how to ignite change in your company and community and so much more!

SPEAKERS
Marcus
Marcus Lemonis
The Profit
Chip
Chip Wilson
lululemon
Phan-2
Michelle Phan
ipsy
gov
John W. Hickenlooper
Governor of Colorado
Rick
Rick Schaden
Smashburger
tom2
Tom Ryan
Smashburger
HS_Brad Feld1
Brad Feld
Techstars and Foundry Group
HS_Nicole Glaros1
Nicole Glaros
Techstars
kerrest
Frederic Kerrest
Okta
Greg Glassman, CrossFit
Greg Glassman
CrossFit
eric
Eric Schurenberg
Inc.
tyler
Tyler Mathisen
CNBC
Marcus
Marcus Lemonis
entrepreneur and host of CNBC’s The Profit
Marcus Lemonis’ Camping World and Good Sam Enterprises are the nation’s largest RV and outdoor retailer and the world’s largest RV owner’s organization, respectively. Lemonis leads over 7,000 employees in more than 120 cities throughout the United States and recorded an estimated $3.7 billion in sales in 2015. On CNBC’s television show The Profit, Lemonis lends his expertise to struggling small businesses around the country.
gov
John W. Hickenlooper
Governor of Colorado

John Hickenlooper is a lifetime entrepreneur who ran as a “dark horse” to become Mayor of Denver in 2003. He led the campaign to pass FasTracks, the largest regional transportation initiative in U.S. history, and helped convince the 34 metro mayors (2/3 Republican) to unanimously support and pass the 0.4% sales tax increase at the ballot. In eight years he had streamlined the total workforce by 7%, the first such reduction in Denver’s history. When he was inaugurated Governor of Colorado in 2011, having run on his history of collaboration for community good, he became the first Denver mayor to be elected governor in 150 years.  Governor Hickenlooper’s goal is to create the most pro-business state government, but with the highest environmental and ethical standards. His administration created the Colorado Innovation Network (COIN) and provided Advanced Manufacturing Grants to accelerate start-ups and early stage technology businesses. They are building an integrated workforce training system, in conjunction with the Markle Foundation and LinkedIn, that will create a single, seamless continuum for education and workforce preparation, from childhood to old age.

Chip
Chip Wilson
founder, lululemon

Chip Wilson is an entrepreneur, business leader and a proud father of five sons. Chip is best known as the founder and former Chairman of the yoga-inspired company lululemon athletica. He founded his first retail apparel company, Westbeach Snowboard Ltd., in 1979. The venture sold apparel targeted at the emerging surf, skate and snowboard markets. He went on to sell Westbeach in 1997 and founded lululemon athletica in 1998. He is currently an advisor to Kit and Ace, a company his family started that
specializes in technical apparel for everday wear.

Greg Glassman, CrossFit
Greg Glassman
founder and CEO, CrossFit

Greg Glassman is the founder and CEO of CrossFit, a strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, moms, dads, grandmothers and hundreds of other elite and professional athletes worldwide. Glassman was an elite level gymnast and athlete all his life.  In 1995, he began training officers at the Santa Cruz Sheriff’s Department.  In 2001 Glassman started crossfit.com and began affiliating gyms under the CrossFit name. Today there are over 13,000 independently-owned CrossFit affiliates in over 130 countries, and the annual CrossFit Games, which attracted 273,000 participants in 2015, are televised on ESPN.

Phan-2
Michelle Phan
digital pioneer, entrepreneur, and co-founder, ipsy

Michelle Phan is a digital pioneer and entrepreneur, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 8 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator, honored with the first-ever Streamy ICON award and the 2015 People’s Voice Webby Award. Michelle produces, directs, stars in and edits all of her own work, and has released over 300 videos since 2007. In 2011, Michelle co-founded ipsy, the world’s largest and most passionate online beauty community. ipsy is centered around the monthly Glam Bag, a personalized beauty sampling service based on individual style, beauty habits, coloring and preferences. Today, ipsy boasts over 1.5 million subscribers in the U.S. and Canada.

kerrest
Frederic Kerrest
COO and co-founder, Okta

Frederic Kerrest is the COO and co-founder of Okta, the foundation for secure connections between people and technology. As techs execs, Frederic and Okta co-founder and CEO Todd McKinnon (who is also a regular contributor to Inc.com) have decades of experience and insights to share from building and scaling technology companies. Frederic currently serves as an advisor and mentor to early-stage software companies at the MIT Trust Center for Entrepreneurship and the Stanford StartX Accelerator program. He enjoys spending time with his family, reading historical biographies, playing ice hockey, and supporting the San Jose Sharks.

HS_Nicole Glaros1
Nicole Glaros
Partner & Chief Product Officer, Techstars

Nicole is a Partner and Chief Product Officer at Techstars, a global ecosystem for entrepreneurs based out of Boulder, Colorado. With Techstars since its early days in 2009, has run 8 programs and has close to 90 companies in her portfolio. She helps spin up new programs, train new managing directors, and is always on the lookout for companies that are a great fit for the Techstars Venture Fund. She’s on the Board of Directors for SimpleEnergy, Owlet, and the Entrepreneur’s Foundation of Colorado. Follow Nicole at www.nearlynicole.com and @nglaros.

HS_Brad Feld1
Brad Feld
Co-Founder, Techstars and Foundry Group

Brad has been an early stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures.  Brad is also a co-founder of Techstars.  Brad is also chair of the National Center for Women & Information Technology, co-chair of Startup Colorado, and on the board of Path Forward. Brad is a nationally recognized speaker on the topics of venture capital investing and entrepreneurship and writes the widely read blogs Feld ThoughtsStartup Revolution, and Ask the VC.  Follow Brad at feld.com and @bfeld.

tom2
Tom Ryan
founder, Smashburger

Smashburger Co-Founder and Chief Concept Officer Tom Ryan is a food scientist who earned his Bachelors, Masters, and Doctorate degrees in Flavor and Fragrance Chemistry from Michigan State University. He is the creative mastermind behind iconic menu items, including McDonald’s McGriddles and Pizza Hut’s Stuffed Crust Pizza. In 2007, Tom Co-founded Smashburger with Rick Schaden. The better burger concept has become an industry icon for quality, growth, and business acumen.

Rick
Rick Schaden
founder, Smashburger

Rick Schaden established Consumer Capital Partners in 2006 in partnership with his father Richard Schaden and currently serves as the CEO at the Denver-headquartered investment, advisory, and marketing company. He currently serves as the Chairman of the Board of Directors for Smashburger, which he co-founded with Tom Ryan in 2007 to restore greatness to America’s favorite food and has become a leading fast casual “better burger” restaurant.

eric
Eric Schurenberg
president and editor in chief, Inc.

During the four years Eric Schurenberg has presided over Inc., the magazine has seen a 24 percent increase in ad pages and received numerous journalism awards and a National Magazine Nomination for general excellence. Prior to his tenure at Inc., he had leadership roles at Money, Fortune, Business 2.0, the CBS Interactive websites Bnet.com and MoneyWatch.com, and the Goldman Sachs Group’s personal wealth management website, Goldman.com. In addition to hosting Inc. live events, Schurenberg is an occasional contributor to CNBC, MSNBC, and the Today show.

tyler
Tyler Mathisen
co-anchor of CNBC's "Power Lunch" and "Nightly Business Report"

Tyler Mathisen co-anchors CNBC’s “Power Lunch,” one of the network’s longest-running program franchises, as well as “Nightly Business Report,” an award-winning evening business news program. NBR was named Best Radio/TV Show in 2014 by the Society of American Business Editors and Writers.

Photo credit: David A. Grogan

 

AGENDA
Tuesday, June 14, 2016
6:00 - 8:00 pm
Welcome Reception Presented by T-Mobile – Walker Fine Art – 300 W 11th Ave
HOSTS: TYLER MATHISEN, CO-ANCHOR, CNBC'S POWER LUNCH AND NIGHTLY BUSINESS REPORT; AND ERIC SCHURENBERG, PRESIDENT AND EDITOR IN CHIEF, INC.
Kick off Iconic:Denver at this exclusive pre-conference event. Enjoy refreshing cocktails while indulging in a delicious menu. This is your time to chat, chew, and sip with fellow entrepreneurs and business leaders, senior members of the Inc. and CNBC teams, as well as Iconic speakers. VIP ticket holders are invited to attend. Space is limited!
Wednesday, June 15, 2016
8:00 - 5:00 pm
Registration Open
8:00 am
Networking Coffee Hour
9:00 am
Welcome to Iconic 2016: Innovate, Inspire, Ignite
Remarks: Tyler Mathisen and Eric Schurenberg
9:10 am
INSPIRE
No Pain, No Gain—How CrossFit Went from Dream to Fitness Powerhouse
Speaker: Greg Glassman, founder and CEO, CrossFit
A lifelong athlete and elite-level gymnast, the outspoken Greg Glassman revolutionized the fitness industry in 2000 by inventing a whole new way to work out. He has inspired extraordinary brand loyalty among hundreds of thousands of CrossFitters, including professional athletes, elite soldiers, moms, dads, and even grandparents. Glassman will describe his entrepreneurial journey and essential business outlook, which is this: He can do whatever the hell he wants to. Find out how Glassman is building business through community and how CrossFit became a global phenomenon and the fastest-growing sport in America. And learn what it takes to keep any company in the best shape of its business life.
9:50 am
INSPIRE
Your Lifestyle, Your Business: From YouTube Sensation to Fashion Mogul
Speaker: Michelle Phan, co-founder, Ipsy  Interviewer: Christine Frieswick, Inc.
With over eight million YouTube subscribers, more than 1.2 billion all-time views, and an innovative beauty products company, vlogger Michelle Phan is disrupting the not-so-small business of beauty. Phan will explain what it really takes to build a personal brand using various content channels and how to leverage that power to create lucrative business ventures. Learn how to use new media pathways to start, build, and grow successful businesses. This session is all about the brand of YOU.
10:25 am
Networking Break
11:05 am
INNOVATE
Other People’s Money: Raising It Quickly, Spending It Wisely, Returning It for a Profit
Speakers: Frederic Kerrest, co-founder, Okta; Steven Boal, founder Quotient Interviewer: Eric Schurenberg, president and editor-in-chief, Inc.
The surest way to build a business for growth is to leverage investors’ money. Both Freddy Kerrest and Steven Boal have done that very, very well: Each has hit a billion-dollar valuation in private markets. The two of them share their insights on what works in securing funding, keeping investors happy, protecting your stake, and exiting big.
11:40 am
Innovate
The Perfect Fit: Revolutionizing Fitness Fashion
Speaker: Chip Wilson, founder, Lululemon; Interviewer: Tyler Mathisen, co-anchor, CNBC’s Power Lunch and Nightly Business Report
With novel fabrics and a focus on extraordinary fit, Chip Wilson and Lululemon took the apparel industry by storm. Now, he’s working to do it again, but better. The visionary is adding his expertise and influence to the luxury apparel and retail brand Kit and Ace. Founded in in 2014 by Wilson’s wife and son, this family-owned business aims to up the ante within the athletic-leisure market. During this conversation, Wilson discusses building a business through innovation, culture, and technology. Learn from someone who’s been there, done that.
12:15 pm
Networking Lunch
Exchange contact information and sharp observations about what it means to run and grow a business in the current environment. Enjoy the meal as you make lasting connections with potential partners, colleagues, and Inc. and CNBC personalities.  Private Luncheon for VIP Ticket Holders.
1:25 pm
IGNITE
Hunger Games: The Business Behind Reinventing the American Meal
Speakers: Tom Ryan, co-founder and chief brand officer, Smashburger; and Rick Schaden, co-founder and chairman, Smashburger; Interviewer: Eric Schurenberg, president and editor-in-chief, Inc.
The men who gave the world the McDonald’s McGriddle and Dollar Menu and Pizza Hut’s Stuffed Crust Pizza have reinvented a new sector: fast-casual. Serial businessmen Tom Ryan and Rick Schaden reveal what they’ve learned about entrepreneurship from launching several global brands. Also, find out how they reacted to, and encouraged, change in consumer behavior – lessons that can help your efforts to attract and retain clients and/or customers. .
2:00 pm
IGNITE
Tech Capital: Where’s the Money Now and Where’s It Going Next?
Speakers: Brad Feld, co-founder, Foundry Group and Techstars; and Nicole Glaros, partner, Techstars; Interviewer: Kate Rogers, small-business and entrepreneurship correspondent, CNBC Business News
Brad Feld and Nicole Glaros know a great idea when they see and hear it. These two startup experts and champions of entrepreneurship—who have evaluated and mentored hundreds of businesses—discuss what makes a pitch successful and what catches an investor’s eye. Learn from tech all-stars how to position your company to secure capital and attain entrepreneurial success.
2:30 pm
Networking Break
3:15 pm
IGNITE
The Business of Colorado and an Entrepreneurial Approach to Leadership
Speaker: Governor John Hickenlooper, the State of Colorado; Interviewer: Tyler Mathisen, co-anchor, CNBC’s Power Lunch and Nightly Business Report
Entrepreneur-turned-governor John Hickenlooper explains how the government helps entrepreneurs launch and grow in Colorado. Whether your company is based here or somewhere else, find out why Colorado is the best place to do business and what leadership lessons you can learn from the Centennial State.
3:50 pm
INSPIRE
Lessons From Business-Turnaround King Marcus Lemonis
Speaker: Marcus Lemonis, entrepreneur and host, CNBC’s The Profit
Marcus Lemonis, host of CNBC's The Profit, is in the business of helping others. In this closing session, Lemonis not only describes just how he became the Business-Turnaround King, but he'll also select members of the audience to discuss some of the biggest challenges faced by entrepreneurs and how to overcome them. Got a question? Bring it.
5:30 pm
Closing Cocktail Reception
Spend your remaining time at Iconic conversing with your peers, Iconic speakers, local business leaders, Inc. editors and columnists, and CNBC reporters and anchors. Grab a bite, enjoy a drink, and continue to make lasting connections and share your thoughts on the Iconic experience during this fun and casual soiree. Cocktails and hors d'oeuvres will be served throughout the evening. All registered conference attendees are invited to attend.