Los Angeles |September 27, 2017
Come to iCONIC LA a hard-hitting one day event, presented by Inc. and CNBC, to connect with fellow visionaries and provocateurs, ignite new ideas and be inspired by today’s biggest business icons. Every minute and every session will challenge you to overturn conventional thinking and revolutionize the way you do business. You will discover what it takes to build a lasting brand, get tips on redefining your relationship with your customers, hear strategies on how to compete with giants, learn how to ignite change in your company and community and so much more.
Tony Robbins is an entrepreneur, best selling author, philanthropist, and the nations #1 Life and Business Strategist. For more than 4 decades, more than 50 million people have enjoyed the warmth, humor, and transformational power of his business and personal development events. He is the nation’s #1 life and business strategist.
Author of six internationally bestselling books, including the recent New York Times #1 best-seller MONEY: Master the Game and UNSHAKEABLE, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.
Mr. Robbins is the chairman of a holding company comprised of more than a dozen privately held businesses with combined sales exceeding $5 billion a year. He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World”; by Harvard Business Press as one of the “Top 200 Business Gurus”; and by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer,” and he has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for two consecutive years.
His work has touched the lives of top entertainers — from Aerosmith to Green Day, to Usher and Pitbull. As well as athletes like Serena Williams, Andre Agassi, and the Golden State Warriors. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn, and Salesforce.com founder Marc Benioff are among those grateful for his coaching.
As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided a quarter of a billion meals in the last 2 years to those in need. He is on track to provide a billion meals over the next 8 years. He has also initiated programs in more than 1,500 schools, 700 prisons, and 50,000 service organizations and shelters. He provides fresh water to 100,000 people a day in India in order to fight the number one killer of children in that country-waterborne diseases.
Michael Dubin is a passionate, creative entrepreneur, executive and trailblazing brand-builder
with a unique style and an engaging voice that clearly resonates with male consumers. Under his
leadership, DSC now boasts over 3 million active members with revenues that exceeded $200M
The company has been recognized with several prestigious designations and awards including
two Webbys, a CLIO Image Award, several Internet Retailer Excellence Awards, and an
American Business Award. Dubin has been recognized by Ernst & Young as the 2016
Entrepreneur of the Year, in Fortune’s 40 Under 40, and in Business Insider’s 30 Most Creative
People in Advertising. DSC was also selected to Ad Age’s Marketer A-List alongside major
established brands such as Under Armour and Kohl’s, and previously won their “Best Out of
Nowhere” Video Award. In addition to their successful razor products, DSC now offers nearly 30
unique grooming products across five different categories.
In July of 2016, Dollar Shave Club was acquired by Unilever, making it the top exit in Los Angeles
and one of the largest deals in ecommerce history.
Dubin began his career as an NBC page, followed by an editorial stint at MSNBC news. He then
transitioned into Digital Marketing, developing custom content for brand advertisers including
Gatorade and EA and on behalf of properties such as Time Inc. and SI.com. Just before DSC,
Dubin worked in the video seeding space, creating and driving engagement to branded content
made by the likes of LG, Ford, Capital One, Taco Bell and other major brands.
Dubin is passionate about content, comedy and entertainment, having studied Improv and Sketch
for over eight years at the Upright Citizens Brigade in New York. He has a BA in History from
Emory University and lives happily in Venice, CA but misses the thunderstorms of the East Coast.
Tony Hawk was nine years old when his brother changed his life by giving him a blue fiberglass Bahne skateboard. By fourteen he’d turned pro, and by sixteen he was widely considered the best skateboarder on earth. World Champion for 12 years in a row, Hawk continues to skate demos and exhibitions internationally, making him the most recognized action-sports figure in the world.
According to some marketing surveys, Tony is the most recognizable athlete of any kind in the United States. In 1999, he teamed up with Activision to create the Tony Hawk’s Pro Skater video game. His life would never be the same. In a stroke of good timing, at the X Games that same year, Tony became the first skateboarder to ever land a 900, the holy grail of vert skateboarding.
Today, his business skills have helped create a Tony Hawk brand that includes a billion-dollar video game franchise, successful businesses such as Birdhouse Skateboards, Hawk Clothing, and the Tony Hawk Signature Series sporting goods and toys. A savvy marketer with social networking, Tony’s fan base numbers in the millions on Facebook, Twitter and Instagram. His video game series has surpassed $1.4 billion in sales with the most recent version, Tony Hawk’s Pro Skater 5, released in the Fall of 2015. He regularly appears on television and in films, and hosts a show on Sirius XM radio’s Faction channel. His autobiography, HAWK—Occupation: Skateboarder, was a New York Times bestseller, and in 2010 Wiley Publishing released How Did I Get Here? The Ascent of an Unlikely CEO. In 2012, in partnership with Google, Inc. Tony’s film production company, 900 Films, launched the RIDE Channel and has since grown into the biggest skateboard destination on YouTube.
Tony is a role model for fans of all ages. His Tony Hawk Foundation has given away over $5.5 million to 572 skatepark projects throughout the United States. Tony’s foundation helps finance public skateparks in low-income areas in all 50 states and other parts of the world through their partnership with Skateistan, providing a safe place to skate, and helping to build the self-confidence of youths from Marathon, Florida to Sitka, Alaska. Skateparks that received financial assistance from the Tony Hawk Foundation currently serve over 5-million kids annually.
Alberto Aghion is the chief operating officer and co-founder of Zumba Fitness, LLC., the largest branded fitness company in the world, counting 15 million weekly participants in 200,000 locations across 180-plus countries. Aghion is responsible for the company’s overall operations strategy, including management of the legal, IT and finance divisions.
In 2012, Zumba landed Inc. Magazine’s coveted “Company of the Year” title including the December cover, and Aghion has been interviewed in countless international media discussing the company’s innovative business platform. He has also spoken at conferences alongside Zumba’s CEO Alberto Perlman and Zumba® program creator Beto Perez.
Since its inception in 2001, the Zumba program has grown from a single class taught in a Miami gym into a global movement and expansive lifestyle brand. Under Aghion’s leadership, the company experienced growth of nearly 800 percent from 2009-2012 after expanding internationally. During that time, Zumba developed into a multi-faceted brand that offers a unique and popular fitness program, as well as a continuing-education program that enables instructors to deliver the Zumba program to a worldwide audience.
The Zumba Fitness business model includes an education platform—the Zumba Instructor Network (ZIN™); specialty workouts and e-learning programs; an extensive Zumba apparel and footwear line; CDs; DVDs (more than 25 million copies); video games (10 million sold) and live Fitness-Concert™ events. Aghion’s passion and dedication to education and technology has led Zumba to become a forward-thinking and innovative company within the tech and health/fitness spaces.
Alberto holds degrees in finance and international business from Florida International University; prior to founding Zumba Fitness he worked for an internet/telecom company. Originally from Bogota, Colombia, he resides with his family in North Miami, Fla.
Alberto Perlman is the chief executive officer and co-founder of Zumba Fitness, LLC, the largest branded fitness company in the world, counting 15 million weekly participants in 200,000 locations across 180-plus countries. Perlman oversees marketing, business development and innovation, and negotiates strategic partnerships with fitness clubs and organizations around the world.
In 2012, Zumba landed Inc. Magazine’s coveted “Company of the Year” title including the December cover; Perlman was subsequently named one of the “Top 5 CEOS to watch” by Inc. Magazine in 2013. He has spoken at conferences around the world and appeared on TV networks such as CNN, Bloomberg, MSNBC and CBS.
Since its inception in 2001, the Zumba® program has grown from a single class taught in a Miami gym into a global movement and expansive lifestyle brand. Under Perlman’s leadership, the company experienced growth of nearly 800 percent from 2009-2012 after expanding internationally. During that time, Zumba developed into a multi-faceted brand that offers a unique and popular fitness program, as well as a continuing-education program that enables instructors to deliver the Zumba program to a worldwide audience.
The Zumba Fitness business model includes an education platform—the Zumba Instructor Network (ZIN™); specialty workouts and e-learning programs; an extensive Zumba apparel and footwear line; CDs; DVDs (more than 25 million copies); video games (10 million sold) and live Fitness-Concert™ events.
Perlman has forged partnerships between Zumba and brands that include Kellogg’s, the NBA, Royal Caribbean and fitness chains around the world, including 24 Hour Fitness, LA Fitness, Club Med, Fitness First and Virgin Active. He also facilitated the collaboration with video game companies like Majesco Entertainment and 505 Games to create Zumba Fitness video games that top charts around the globe. He is forward thinking when it comes to music and has led partnerships with artists like Shakira, Steve Aoki, Daddy Yankee, Claudia Leitte and Pitbull, which led to Billboard Magazine naming Zumba as the “Next music platform” in 2012 and 2017.
Prior to founding Zumba, Perlman was founder and CEO of internet-incubator Spydre Labs and also worked as a consultant for the Mitchell Madison Group. Just as Zumba operates on a global scale, Perlman’s commitment to community service spans the world: He has also led the company to develop multi-million dollar initiatives through partnerships with Susan G. Komen, Augie’s Quest, and the World Food Programme. He also created the Zumbathon® charity platform, which is Zumba’s answer to the walkathon; and “Zumba Love”/”Move to Give” campaigns that have raised more than $10 million globally.
In 2013, Perlman was the recipient of the John McCarthy Industry Visionary Award, presented to an individual or company who has made an unprecedented or unique contribution to the advancement of the club industry as a whole.
Beto Perez is the creative genius behind the Zumba® program, the fitness formula that has revolutionized the way millions of people think of exercise. Due to the company’s massive success, Zumba landed Inc. Magazine’s coveted “Company of the Year” title including the 2012 December cover in which Perez was prominently featured. He has also graced the headlines of media worldwide and appeared on TV programs such as The Talk, The View and The TODAY Show. In 2016, he was selected as a judge for the first season of “Bailando Con Las Estrellas”, the Colombian version of global TV franchise “Dancing with the Stars” which aired on mega TV network RCN.
Beto began as a fitness instructor in his home city of Cali, Colombia, and upon arriving to teach class one day realized he had left his traditional aerobics music at home. In a moment of spontaneity, he unpacked his personal salsa and merengue tapes from his backpack, popped them into the sound system and taught his first Zumba® class. After a successful career as a trainer and choreographer in Colombia, Beto made the big move to the United States in search of the American Dream. He didn’t speak a word of English.
Beto initially had a rough time settling into his new environment—he even ran out of money and had to sleep in a park for two nights. After several months, his talent and magnetism landed him a job as an instructor at a prestigious local health club. And with his catchy, easy-to-follow choreography, Beto’s class (not yet known as the Zumba program) became the most popular at the gym.
In 2001, his innovative style caught the attention of two entrepreneurs: Alberto Perlman and Alberto Aghion. Instinctively seeing enormous business potential, they wasted no time in teaming up with Beto to create Zumba Fitness, LLC.
The Zumba business model includes an education platform—the Zumba Instructor Network (ZIN™); specialty workouts and e-learning programs; an extensive Zumba apparel and footwear line; CDs; DVDs (more than 25 million copies); video games (10 million sold) and live Fitness-Concert™ events. Perez has starred in hundreds of DVD products sold in major global retailers, and is featured in Zumba® Fitness video games available on all digital platforms.
Perez plays an instrumental role in the music selection for the company, discovering and teaming up with award-winning artists to release their songs and accompanying choreography through the Zumba network; such artists include, Shakira, Don Omar, Lil Jon, Daddy Yankee, Steve Aoki and Pitbull, to name a few. In both 2012 and 2017, Billboard Magazine recognized Zumba’s music platform as a huge player in the industry.
Perez was the recipient of the 2013 Latinovator Award presented by Hispanicize, which recognizes Latino celebrities and business professionals whose stories of achievements are remarkable and inspirational. In 2015, Colombian President Juan Manuel Santos nominated and spoke about Perez in a ceremony honoring 100 of the most prominent Colombians.
Perez resides in Miami Beach, Fl. When not traveling the world leading massive master classes and events, he regularly teaches Zumba classes at his studio in downtown Miami.
Rohan’s strong track record and consistent success has enabled him to identify key trends and leverage those insights to build iconic brands. In 2002, Oza left The Coca -Cola Company to join Glaceau. There, as partner and CMO, he built the powerhouse brands Vitaminwater and Smartwater via innovative marketing and creative partnerships with 50 Cent, Jennifer Aniston, Kobe Bryant, and Tom Brady. These partnerships changed the entire landscape of entertainment marketing. Oza’s career came full circle when Coke purchased Glaceau for $4.1B in 2007, and appointed him Chief Marketing Officer across all still Coke brands. Some of his latest ventures include Popchips, Vita Coco, Bai, and Flywheel. Rohan was named to the “40 Under 40” list by Crain’s in 2007 and by Sports Business Journal in 2008 & 2009. He was also honored with the “Marketing 50” award by Ad Age in 2009.
Chris Voss is one of the preeminent practitioners and professors of negotiation skills in the world. He is the founder and principal of The Black Swan Group, a consulting firm that provides training and advises Fortune 500 companies through complex negotiations. He currently teaches at the University of Southern California’s Marshall School of Business and Georgetown University’s McDonough School of Business, and has lectured at other leading universities, including Harvard Law School, the MIT Sloan School of Management, and Northwestern University’s Kellogg School of Management. He is a frequent guest on CNN and Fox News, and has appeared on The Daily Show, Anderson Cooper 360, and NPR.
During the five years Eric Schurenberg has presided over Inc., the magazine has seen a 24 percent increase in ad pages and received numerous journalism awards and a National Magazine Nomination for general excellence.
Prior to his tenure at Inc., he had leadership roles at Money, Fortune, Business 2.0, the CBS Interactive websites Bnet.com and MoneyWatch.com, and the Goldman Sachs Group’s personal wealth management website, Goldman.com. In addition to hosting Inc. live events, Schurenberg is an occasional contributor to CNBC, MSNBC, and the Today show.
Tyler Mathisen co-anchors CNBC’s “Power Lunch,” one of the network’s longest-running program franchises, as well as “Nightly Business Report,” an award-winning evening business news program. NBR was named Best Radio/TV Show in 2014 by the Society of American Business Editors and Writers.
Photo credit: David A. Grogan
Remarks: Tyler Mathisen, co-anchor, Power Lunch and Nightly Business Report, CNBC; and Eric Schurenberg, president and editor-in-chief, Inc.
The Zumba Economy: The Inside Skinny on Building a Global Fitness Empire
Alberto Aghion, Albert “Beto” Perez, and Alberto Perlman, founders, Zumba Fitness
Interviewer: Eric Schurenberg, president and editor-in-chief, Inc.
“Like” This: Building Social Capital
Amber Venz Box, co-founder and president, rewardStyle and LIKEtoKNOW.it
Interviewer: Kate Rogers, small business and entrepreneurship reporter, CNBC
Negotiate Like Your Life Depends On It
Christopher Voss, former lead international kidnapping negotiator, FBI; founder and CEO, The Black Swan Group; and author of Never Split the Difference
Razor Sharp: A Conversation with Michael Dubin
Michael Dubin, co-founder and CEO, Dollar Shave Club
Extreme Entrepreneurship: A Conversation with Tony Hawk
Tony Hawk, professional skateboarder, owner, Birdhouse Skateboards; and founder, The Tony Hawk Foundation
Interviewer: Julia Boorstin, senior media and entertainment correspondent, CNBC
Bulletproof Branding: Marketing Lessons From the “Brandfather”
Rohan Oza, co-founder, CAVU Venture Partners
The CEO Whisperer: A Conversation with Tony Robbins
Tony Robbins, entrepreneur and bestselling author
Interviewer: Tyler Mathisen, co-anchor, Power Lunch and Nightly Business Report, CNBC