Los Angeles |

September 27, 2017
The Broad Stage at Santa Monica College 1310 11th St. Santa Monica

Come to iCONIC LA a hard-hitting one day event, presented by Inc. and CNBC, to connect with fellow visionaries and provocateurs, ignite new ideas and be inspired by today’s biggest business icons. Every minute and every session will challenge you to overturn conventional thinking and revolutionize the way you do business. You will discover what it takes to build a lasting brand, get tips on redefining your relationship with your customers, hear strategies on how to compete with giants, learn how to ignite change in your company and community and so much more.

Tony Hawk
Legendary Skateboarder,  Entrepreneur, and founder of The Tony Hawk Foundation

Tony Hawk was nine years old when his brother changed his life by giving him a blue fiberglass Bahne skateboard. By fourteen he’d turned pro, and by sixteen he was widely considered the best skateboarder on earth. World Champion for 12 years in a row, Hawk continues to skate demos and exhibitions internationally, making him the most recognized action-sports figure in the world.

According to some marketing surveys, Tony is the most recognizable athlete of any kind in the United States. In 1999, he teamed up with Activision to create the Tony Hawk’s Pro Skater video game. His life would never be the same. In a stroke of good timing, at the X Games that same year, Tony became the first skateboarder to ever land a 900, the holy grail of vert skateboarding.

Today, his business skills have helped create a Tony Hawk brand that includes a billion-dollar video game franchise, successful businesses such as Birdhouse Skateboards, Hawk Clothing, and the Tony Hawk Signature Series sporting goods and toys. A savvy marketer with social networking, Tony’s fan base numbers in the millions on Facebook, Twitter and Instagram. His video game series has surpassed $1.4 billion in sales with the most recent version, Tony Hawk’s Pro Skater 5, released in the Fall of 2015. 
He regularly appears on television and in films, and hosts a show on Sirius XM radio’s Faction channel. His autobiography, HAWK—Occupation: Skateboarder, was a New York Times bestseller, and in 2010 Wiley Publishing released How Did I Get Here? The Ascent of an Unlikely CEO. In 2012, in partnership with Google, Inc. Tony’s film production company, 900 Films, launched the RIDE Channel and has since grown into the biggest skateboard destination on YouTube.

Tony is a role model for fans of all ages. His Tony Hawk Foundation has given away over $5.5 million to 572 skatepark projects throughout the United States. Tony’s foundation helps finance public skateparks in low-income areas in all 50 states and other parts of the world through their partnership with Skateistan, providing a safe place to skate, and helping to build the self-confidence of youths from Marathon, Florida to Sitka, Alaska. Skateparks that received financial assistance from the Tony Hawk Foundation currently serve over 5-million kids annually.

Michael Dubin
founder & CEO of Dollar Shave Club

Michael Dubin is a passionate, creative entrepreneur, executive and trailblazing brand-builder
with a unique style and an engaging voice that clearly resonates with male consumers. Under his
leadership, DSC now boasts over 3 million active members with revenues that exceeded $200M
in 2016.

The company has been recognized with several prestigious designations and awards including
two Webbys, a CLIO Image Award, several Internet Retailer Excellence Awards, and an
American Business Award. Dubin has been recognized by Ernst & Young as the 2016
Entrepreneur of the Year, in Fortune’s 40 Under 40, and in Business Insider’s 30 Most Creative
People in Advertising. DSC was also selected to Ad Age’s Marketer A-List alongside major
established brands such as Under Armour and Kohl’s, and previously won their “Best Out of
Nowhere” Video Award. In addition to their successful razor products, DSC now offers nearly 30
unique grooming products across five different categories.

In July of 2016, Dollar Shave Club was acquired by Unilever, making it the top exit in Los Angeles
and one of the largest deals in ecommerce history.

Dubin began his career as an NBC page, followed by an editorial stint at MSNBC news. He then
transitioned into Digital Marketing, developing custom content for brand advertisers including
Gatorade and EA and on behalf of properties such as Time Inc. and SI.com. Just before DSC,
Dubin worked in the video seeding space, creating and driving engagement to branded content
made by the likes of LG, Ford, Capital One, Taco Bell and other major brands.

Dubin is passionate about content, comedy and entertainment, having studied Improv and Sketch
for over eight years at the Upright Citizens Brigade in New York. He has a BA in History from
Emory University and lives happily in Venice, CA but misses the thunderstorms of the East Coast.

more speakers
Eric Schurenberg
president and editor in chief, Inc.

During the five years Eric Schurenberg has presided over Inc., the magazine has seen a 24 percent increase in ad pages and received numerous journalism awards and a National Magazine Nomination for general excellence.

Prior to his tenure at Inc., he had leadership roles at Money, Fortune, Business 2.0, the CBS Interactive websites Bnet.com and MoneyWatch.com, and the Goldman Sachs Group’s personal wealth management website, Goldman.com. In addition to hosting Inc. live events, Schurenberg is an occasional contributor to CNBC, MSNBC, and the Today show.

Tyler Mathisen
co-anchor of CNBC's "Power Lunch" and "Nightly Business Report"

Tyler Mathisen co-anchors CNBC’s “Power Lunch,” one of the network’s longest-running program franchises, as well as “Nightly Business Report,” an award-winning evening business news program. NBR was named Best Radio/TV Show in 2014 by the Society of American Business Editors and Writers.

Photo credit: David A. Grogan


Tuesday, September 26, 2017
6:00 - 8:00 pm
VIP Welcome Reception presented by T-Mobile


Kick off iCONIC at this exclusive pre-conference event. Enjoy refreshing cocktails and hors d'oeuvres with fellow entrepreneurs, business leaders, and senior members of the Inc. and CNBC teams.  Limited space and additional fee to participate. You must pre-register when you purchase your ticket.  
Wednesday, September 27, 2017
8:00 am
Onsite Check-In
8:00 - 8:45 am
Breakfast Reception
9:10 - 10:15 am
Main Stage Sessions
10:15 - 10:45 am
Networking Break
10:45 - 12:00 pm
Main Stage Sessions
12:00 - 1:00 pm
Networking Lunch
Exchange contact information and sharp observations about what it means to run and grow a business in today’s dynamic marketplace. Enjoy the meal as you make lasting connections with potential partners, colleagues, and Inc. and CNBC reporters, editors and anchors.
1:00 - 3:30 pm
Main Stage Sessions
3:30 pm
Networking Break
4:00 - 5:00 pm
Main Stage Sessions
5:00 - 6:00 pm
Closing Cocktail Reception
Join fellow attendees, speakers, Inc. editors and CNBC reporters and anchors to grab a bite, enjoy a drink, and continue to make lasting connections and share your thoughts on the iCONIC experience during this fun and casual soiree. Cocktails and hors d'oeuvres will be served throughout the evening. All registered conference attendees are invited to attend.